Here's a similar ad with Congresswoman Gabrielle Giffords' name on it.
Response for the Palin camp:
"We never ever, ever intended it to be gun sights. It was simply cross-hairs like you'd see on maps," said Rebecca Mansour on the Tammy Bruce radio show. Moreover, there was "nothing irresponsible" about the image, and to draw a line connecting Palin and Saturday's shooting is "obscene" and "appalling."
Only there is this from Sarah herself: