One of the things I've realized since coming over to the other side is just how clueless Democrats are when it comes to public relations. So it's no wonder that they're always getting their butts kicked. And it's not rocket science.That's Wendell Potter. He's the guy who has continually exposed the health insurance industry as an evil fraud, not that many of our legislators are listening. There are two things you should read:
All you have to do is step back and see how the Republicans do what they do, and emulate it. What the Republicans have figured out is when you need to communicate with someone, you have to do it consistently, you have to have a message that resonates, you have to connect with people emotionally. And you have to say the same thing over and over again.
Now, preferably what you say should be the truth. And the Democrats have the truth on their side, they have something that's of great benefit to lots of people. But they just don't seem to want to figure out to communicate in a way that can make a difference.
Michael Moore interviews Wendel Potter.
And then think about reading his short book, Obamacare: What's In It For Me