In this latest incarnation, this new rebranding of the same conservative ideologies has been renamed the "Tea Party". It was largely started and funded by the lobbyist/corporate wing of the GOP, and promoted by Fox News to such an extent that it was beginning to look like a national sport. The premise was "average citizens" who just happened to be against raising taxes on rich people or regulating what corporations could do to the rest of the country (what are the odds, right?) and who were simply "not going to take it any more."
The Tea Party as the Conspiracy Wing of the Republican Party